1. REGISTER - we get to know your dog and thier individual needs. 2. PERSONALIZE - our nutriton experts select the right COAST+RANGE formula for your dog + create a custom feeding plan for you. 3. DELIVER - we deliver your food approximately every 20-40 days depending on your dog's needs. 4. FEED - by following your dog's personalized feeding plan you reduce the risk of obesity by not over-feeding. 5. CONVENIENT - we notify you 5 days before your next order and automatically ship your dog's food so it arrives 2-3 days before you need it. 6. PREDICTIVE - our nutrition experts and predictive algorithms monitor every dog we feed and recommend changes to their diet as their needs change over time. 7. FLEXIBLE - it is easy to make changes to your subscription and you can stop/start or speed up/slow down your orders at any time.