Dog food is loaded with inexpensive ingredients like by-products from the human food supply chain. Tomato pomace is a great example of this. After tomatoes get turned into human foods like ketchup, the seeds and skin are left over. These by-products used to be sold as pig feed until someone figured out they would be a cheap ingredient for dog food. The same thing with dried ground potatoes. These are the potatoes that couldn’t be sold to grocery stores or turned into potato chips, so they get ground up and turned into dog food. Think about that, the ingredients in your dog’s food aren’t even good enough to be in cheap products, like ketchup and potato chips!
To make up for the use of cheap ingredients, pet food companies load their products with synthetic supplements; vitamins and minerals made in a lab. Ingredients with chemical-sounding names like Pyridoxine Hydrochloride and L-Ascorbyl-2-Polyphosphate. Sometimes the quality or amount of protein is so bad the pet food company must add synthetic amino acids too. Our analogy to this situation would be feeding your kids hot dogs every day and then giving them a vitamin so they don’t get sick. Not a sound strategy for raising a healthy child or a healthy dog.
WHAT NEEDS TO CHANGE
We don't know if the pet industry will ever change when it comes to using cheap by-products and castoffs from the human food industry. That’s part of the reason why we started COAST+RANGE: to give pet parents the option of feeding their dogs more nutritious food. Formulas high in protein and low in carbs, made with simple ingredients that are good for your dog, not loads of vitamins, minerals and amino acids made in a lab.